Can your online booking be given a boost? To get the most out of your salon software, we list a few tips to encourage customers to use your online appointment tool even more. In this way you can provide an even better service to the customer sitting in front of you and you do not always have to answer phone calls.
- Appointment button on website
- Visibility on social media
- Voicemail with referral
- Display in shop window
- Note for customers who book by phone
- Signature in e-mail
- Visibility in salon
- Facebook Chat automatic response
1. Appointment button on website
Do you already have your own website? I hope you do, because a lot of new clients will find you in this way. Can you already check this? The best thing you can do is to place a clearly visible appointment button. You can put this in a striking color and place him on your home page. The text on the button should contain a call-to-action such as “book now online”.
PS: Optios’ salon software gives you a personal website with an appointment button included.
2. Visibility on social media
Do you already have a Facebook page for your hair salon? If not, do this quickly because it increases your online visibility and will therefore bring you a lot of new customers. In addition, customers can also make an appointment via this way. For example, Facebook has developed an appointment button that you can use to refer to your online booking tool. You can also place a link in your Instagram bio so that customers can also make an appointment automatically via this way.
3. Voicemail with referral
Are you temporarily unavailable on your phone or mobile? No worries! Leave a voicemail message to refer customers who wish to make an appointment to the online booking on your website. Most of them may not call back afterwards, but will immediately use your online booking for a future haircut ✂️.
4. Display in shop window
Make a poster and place it in front of the window of your salon with the mention “book your appointment now via our website”. Customers passing by may notice this, which means that they immediately have an understanding of how your salon works. Make sure that the text is clearly visible and do not forget to mention your website. Here too it is important to use a call-to-action 📣.
5. Note for customers who book by phone
Via the salon software from Optios you can also add comments to appointments or customers. When the customer has made a telephone appointment, it is best to write this down with comments. Afterwards, you can tell him or her at the actual appointment that this is easier via the appointment button on the website of your salon.
6. Signature in e-mail
Optios provides your hair salon to send different types of e-mails. For example, you can do e-mail marketing or there is the confirmation and reminder e-mail when an appointment is made. Make sure you have a signature with a farewell greeting and the name of your salon. In addition, you can also remind customers of the online booking here. For example, you can state the following “Book your appointment via http: // …”
7. Visibility in salon
Remind your customers also of the online booking in the salon. Use stickers on the mirrors or cards that you can put on a side table or tablet in front of the customer. You can also place business cards on the counter with the reference to your online scheduling tool.
8. Facebook Chat automatic response
If you use the Facebook Chat, and future customers try to make an appointment in this way, you can set an automatic response stating that it is best to make an appointment via the online reservation (Read here how to do this). Of course you also place the link of the online booking here.
👉🏼 Don’t have an online booking yet? Request a free, no-obligation consultation with one of our experts and discover the many other benefits of our salon software.